We started
in the barn.
Before we wrote a single line of code, we spent years alongside farmers—seeing them drowning in data, struggling to get everyone on the same page, and losing sleep over things that should have been caught earlier.
Our founder, Dr. Shari van de Pol, is both a veterinarian and a computer engineer. She's worked on farms, treated the animals, and designed these systems alongside the farmers who use them. That rare combination means we understand the biology and the technology—and why most farm software misses the mark.
Dr. Shari van de Pol
Founder, Veterinarian & Engineer
Built alongside the farmers
who shaped us.
We didn't start with a product.
We started with questions. What keeps you up at night? What falls through the cracks? What would make tomorrow easier than today? We asked, and farmers told us—honestly, sometimes bluntly. That honesty became our foundation.
We built. They broke it. We rebuilt.
Every feature started as a conversation with a farmer who had a real problem. We'd build something, put it in their hands, and watch what happened. Sometimes it worked. Often it didn't—not the way they needed it to. So we'd go back, listen harder, and try again. That cycle never really stopped.
500+ farms later, we're still learning.
The farms that trusted us early—some are still with us after 12 years. They've seen us grow, and we've watched their operations transform. Not because of our software alone, but because they were willing to try something different. Their success is what made ours possible.
This is still a partnership.
We don't have all the answers. No software company does. But we know who does—the people actually running these operations, day in and day out. Our job is to listen well, build carefully, and keep earning the trust that got us here.
What we came
to believe
Healthy cows mean healthy systems
We believe unnecessary illness in cows and calves isn't just costly—it's preventable. When animals thrive, farms thrive. Prevention over reaction. Always.
People matter just as much
Farmers and farm workers deserve technology that makes their lives better—not more complicated. Tools should feel like help, not homework.
Neighbours matter
If others are doing good work, we support them—because the goal isn't credit, it's progress. Agriculture is not a zero-sum game.
Long-term thinking isn't optional
We build for decades, not quarters. Every decision we make, we ask: will this still make sense in 20 years?
Technology should support
good farming—not replace
its wisdom.
We don't believe technology should replace your instincts. We believe it should make them faster. Make them shareable. Make them something your whole team can act on.
The best farmers we know have wisdom that comes from years of observation, from knowing their animals, from understanding the rhythms of their land.
That's why we build tools that fit how farms actually work—not how software companies think they should work.
Let's make
something happen→
If you believe what we believe, we should work together.